The goal of this project was to create a comprehensive brand identity for Clean Crumbs Cupcakes, an inclusive bakery specializing in cupcakes for people with dietary restrictions. The project also included an awareness campaign for the launch of their Protein Boost Cupcake, made with quinoa flour. I developed a fun and approachable brand that reflects the bakery’s values of inclusivity, clean eating, high-quality ingredients, and affordability. Deliverables included a minimalistic logo, bright colour palette, bold typography, packaging, and marketing materials. The campaign featured social media designs and a flyer for the launch party, which showcases my ability to create cohesive branding and a multi-channel marketing strategy.

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