This project aimed to raise awareness for Ben & Jerry’s lesser-known dairy-free ice cream flavours made with milk alternatives, like oat milk and almond milk. The challenge was to highlight the environmental benefits of choosing dairy-free options, aligning with Ben & Jerry’s commitment to sustainability. My partner and I created a campaign that included a poster, infographic, and social media posts emphasizing the reduced carbon footprint of dairy-free products. This project deepened my understanding of writing creative briefs, conducting research to support campaign concepts, staying on brand, and delivering impactful messaging that resonated with eco-conscious consumers. The final deliverables effectively communicated the environmental benefits of Ben & Jerry’s dairy-free ice cream through cohesive and visually engaging designs.